Thursday, January 6, 2011
Facebook Deals
Facebook Deals allows businesses to offer discounts to Facebook users who "check in" to a retail location on their smart phones via Facebook Places. For companies this provides a simple, low cost, fast way to reach consumers and for Facebook even more detail on users habits, preferences and lives. http://promomagazine.com/viralmarketing/news/macys-mcdonalds-facebook-deals-app-1109/
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To expand on the business Facebook connection; I noticed in the Pottery Barn catalog that they are running a contest to entice people to upload photos of parts of their home for a chance to win a $250 gift card to Pottery Barn. So Pottery Barn is getting people to their Facebook site, upload photos and interact on their site to also get detail on user’s habits, preferences and lives; all for the chance to get $250 worth of essentially “store credit”. Cheap and easy advertising!
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