Here are a couple of links that talk about Google and Facebook advertising.
The first one indicates that typically search advertisements result in more clicks:
http://econsultancy.com/us/blog/6371-facebook-vs-google-does-size-matter
The second one shows that Facebook tends to be the cheaper option per click:
http://www.adhustler.com/local-online-advertising-case-study-facebook-vs-google-adwords/
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