Thursday, January 6, 2011

Advertising efficiency - Google vs Facebook

Here are a couple of links that talk about Google and Facebook advertising.

The first one indicates that typically search advertisements result in more clicks:

http://econsultancy.com/us/blog/6371-facebook-vs-google-does-size-matter

The second one shows that Facebook tends to be the cheaper option per click:

http://www.adhustler.com/local-online-advertising-case-study-facebook-vs-google-adwords/

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