Wednesday, January 19, 2011

Living Social - the next Groupon?

as we learned Amazon invested in Living Social... a site like Groupon

LivingSocial is an international social buying company based in Washington, D.C..[1] They specialize in daily deals offered in cities across the United States, as well as in Canada, Europe (at present only the UK and Ireland), and Australia. LivingSocial is a deal-of-the-day website notable for being a key competitor to market leader Groupon.

Do you think they are trying to build their user base with today's deal of $10 for $20 of Amazaon Gift card?

you can check out the deal today here:
https://livingsocial.com/redeem_invite/21549729-eyleun?ref=lnk

Read more about it here:
http://bits.blogs.nytimes.com/2011/01/19/livingsocial-gets-attention-for-amazon-discount/?src=mv

The daily deal sites Groupon and LivingSocial say they are all about local businesses. They say they can bring mom-and-pop shops new customers in exchange for shifting their advertising budgets online.

Yet both Groupon and LivingSocial have catapulted into the mainstream with two decidedly un-local deals. Groupon’s most high-profile deal was with the Gap. And on Wednesday LivingSocial is making waves with a deal for another major, national retailer; it is selling $20 Amazon.com gift cards for $10.

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