Group buying websites enjoyed massive growth in 2010 grabbing new customers and the headlines as the sector's biggest player, Groupon turned down a reported $6 billion offer from Google in early December.
But how will Groupon and its rivals fare in 2011? Is this a recession-led fad, driven by cash-strapped consumers desperate for a bargain? Or will the sector spawn a Facebook of the future and revolutionize our buying habits the same way social media has transformed communications?
http://edition.cnn.com/2011/TECH/web/01/06/group.buying.2011.prospects/
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